e.l.f. Cosmetics and Skincare

Shop e.l.f. makeup and skincare

e.l.f. Cosmetics and Skincare is the official shopping app from e.l.f. Cosmetics, built for people who want to browse and buy makeup, skincare and beauty accessories from their phone. Explore products for the face, eyes and lips, check new releases, find current offers and save items for later. Shoppable content also helps you discover products through tutorials, trends and featured collections.

Find shades and try products virtually

The app includes tools for choosing suitable makeup shades, including foundation and concealer matching. Its virtual try-on feature lets you preview selected products before buying, which can make online shopping easier when you are comparing colors. A swipe-based discovery feature can also help you review products and build a personal wishlist.

Beauty Squad rewards

Members of the free Beauty Squad rewards program can collect points through purchases and other in-app activities. The app supports receipt uploads for eligible shopping made elsewhere, along with special offers, gifts, birthday benefits and early access to selected launches or sales. Some users can also earn points through beauty-themed games and exchange rewards for available benefits.

Useful shopping tools

When shopping in person, the barcode scanner can provide product information, ingredient details and tutorials for supported items. The app also includes order history and delivery tracking, plus a store locator for finding nearby retailers. With a 4.49-star rating from 3,918 reviews and more than 1,000,000 installs, it is aimed at e.l.f. customers who want shopping, product discovery and loyalty features in one place.